About Us

Quantifiable, prescriptive intelligence for sales and marketing.

Klearly is a SaaS-based platform for B2B companies. Klearly uses data science and machine learning to help sales and marketing teams quantify their impact on revenue, and get prescriptive, actionable recommendations on future activities.

The vast majority of today’s sales and marketing technologies are great at telling you what happened in the past, but do very little to help you make actionable decisions on the future. It’s like driving your car using only the rearview mirror. Let us know how that’s working out for you.

Born out of this frustration, Klearly is a solution that tells sales and marketing leaders the ideal combinations of activities that will most significantly influence future revenue. It’s like Google Maps for sales and marketing.

Additionally, we believe the majority of today’s technologies take too long to implement, and require too much training to learn how to use. Sales and marketing professionals are busy—we know, as we’ve quite literally walked in your shoes for dozens of years—and don’t have time to install another platform and/or learn how to use it. That’s why Klearly features a code-free implementation and an intuitive, efficient, and actionable user experience.

No more trying to make sense of countless reports and dashboards that only show the past.

It’s time to see Klearly.

Team

Alex Krawchick

Alex Krawchick

Founder & CEO

Alex is a habitual user of both sides of his brain and operates at the intersection of advanced data analytics and marketing and sales strategy and operations. Alex has an insatiable desire to use data and analytics for making informed, actionable business decisions. Prior to founding Klearly, Alex led various marketing teams and operations initiatives at companies such as HireVue, SAS, Duke, and IBM. Alex has earned industry marketing automation and ABM certifications, conducted various industry workshops on sales and marketing operations, and has been asked to speak at industry conferences such as Oracle’s Modern Marketing Experience and SiriusDecisions’ Summit. Alex has a Bachelor of Arts in Psychology from the University of Rhode Island and a Master of Science in Predictive Analytics from Northwestern University.

Eric Pfahl

Eric Pfahl

Co-Founder & CTO

Depth, variety, and creative problem-solving are the hallmarks of Eric’s 20-year professional life. He spent a decade studying the formation and evolution of stars and planets. Eric then transitioned to the defense industry, where he provided technical guidance on chemical and explosive hazards, ballistics, radar, and signal processing. Eager to make a major change, both professionally and geographically, Eric moved to North Carolina and has worked for several Durham companies, growing and leveraging experience in machine learning, software engineering, and product development. Eric holds a Bachelor of Arts in Physics from Franklin & Marshall College and a Ph.D. in Physics from MIT.

Brad Rubin

Brad Rubin

Director of Engineering

Brad loves solving problems to help customers. He’s worked at numerous software companies in the last 9 years, including in healthcare data analytics, mobile file transfer, and now B2B revenue operations. He enjoys working at startups where he can play a key role in creating the company and product. Brad holds a Bachelor of Science in Engineering from the University of Michigan and a Master of Engineering Management from Duke.

Advisors

Robbie Allen

Robbie Allen

CEO, Infinia ML; Founder & Executive Chairman, Automated Insights (acquired by Vista Equity Partners)

Robbie Allen is the CEO of Infinia ML, which helps enterprise organizations implement machine learning solutions. Previously, he founded and led Automated Insights, whose natural language generation software helps automate content production for The Associated Press, Yahoo!, and many others. Automated Insights was successfully acquired by Vista Equity Partners in 2015, and Robbie currently serves as the company’s Executive Chairman. Before starting Automated Insights, Robbie was a Distinguished Engineer at Cisco. Robbie has authored or coauthored eight software books, owns six patents, and has spoken at a variety of conferences including the O’Reilly AI Conference, Strata, SXSW, and the MIT Sloan CIO Symposium. He holds two Master’s degrees from MIT and is completing his Ph.D. in computer science at UNC-Chapel Hill. When he’s not working, inventing, or bragging about his UNC Tar Heels, he’s focused on his family, teaching the next generation of game changing developers, and occasionally sneaking in some time on his blog.

Jill Dyché

Jill Dyché

VP Best Practices, SAS

Jill Dyché—frank, funny, and full of great stories—has been thinking, writing, and speaking about business-IT alignment for over two decades. In her career as a consultant and advisor to executives across industries, she’s seen technology organizations deliver strategic change, and has worked with managers across IT and business organizations to make it stick. Currently, Jill serves as Vice President of Best Practices at SAS. Jill is the author of e-Data (Addison Wesley, 2000), The CRM Handbook (Addison Wesley, 2002), and, with co-author Evan Levy, Customer Data Integration (Wiley, 2007). Her work has been featured in numerous magazines and journals including Newsweek.com, HBR.org, InformationWeek, Computerworld, and Forbes.com. Her latest book—The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age—offers fresh frameworks for transforming enterprise IT organizations. Jill worked for a variety of high-technology companies before co-founding Baseline Consulting, a management consulting firm that was acquired by SAS in 2011.

Doug Sechrist

Doug Sechrist

VP Demand Marketing, Zenefits

Doug is a dynamic marketing executive with 20 years building and leading growth marketing teams. He has a proven record of helping high-growth, B2B leaders efficiently grow by aligning sales and marketing teams, focusing on meeting customer needs, and driving a data-driven, testing environment to exceed top line goals. Doug brings both the art and science of marketing to bear to drive tactful, effective marketing execution and consistent, predictable results. He has helped drive growth at three success exits (Taleo, Eloqua, Five9) and is currently the Vice President of Demand Marketing at Zenefits.

Kathy Macchi

Kathy Macchi

VP Consulting Services, Inverta

Kathy considers herself a long-time survivor of the technology industry, bringing over 25 years of sales, marketing and IT experience to her roles as Senior Associate, ITSMA and Vice President, Consulting Services, Inverta. Kathy takes a no-nonsense approach to the role of digital skills, processes and tools in today’s complex sale, and her expertise has supported the digital transformations of enterprises such as Citrix, HP, and Thomson Reuters. With an IT background, she understands the technology, systems, and data that are an integral part of today’s marketing organizations. Additionally, she’s one of the foremost authorities in account-based marketing. Certified by ITSMA as an ABM practitioner in 2007, Kathy has conducted numerous ABM workshops, webinars, and training sessions around the globe, and supported the ABM efforts of many organizations. Prior to founding Inverta, Kathy was President of Allegro Associates, one of the initial consulting firms focused on marketing automation and the value they can bring to organizations.

Matt Webbink

Matt Webbink

Head of Marketing Operations, Red Hat

Matt Webbink is a problem solver who finds success translating marketing theory and strategy into scalable solutions that produce actionable data. He believes what gets measured gets improved. As the Head of Marketing Operations at Red Hat, Matt leads a team that makes marketing measurable by developing and reinforcing solutions that create transparency and provide context to drive change. He also believes in the power of open source and has had the opportunity to share Red Hat’s campaign tracking and lead management solutions (and their impacts) at leading industry events, such as Oracle’s Modern Marketing Experience and SiriusDecisions’ Summit. A designer and builder at heart, Matt’s appreciation for creativity and thoughtfulness spurs him to make things simple, intuitive, and relatable. By empowering members of his team to be creative, they have repeatedly produced outstanding ideas and results. Outside of work, Matt’s interests range from the exciting—travel adventures with his family—to the mundane—combing through boxscores and box office results.